Your Tech-Savvy Realtors
The Fred Myer Team is made up of Fred Myer and Soheila, his wife. Fred has MS degree from USC and began his professional career as a successful Professional Civil Engineer and Computer Analyst. Soheila has a BA from UCLA and a developed background in decorating and designing. All of these strengths plus her strong negotiating and marketing skills have been able to keep her as one of the top in the Real Estate Industry.
Our own strengths are educating our clients, having a deep understanding of them and their needs, and being a true advocate for them. This included having a strong hand at guiding them through the transaction, a high level of integrity, and systems, and being a professional in the marketplace. We are also a top producer, but we chose not to call attention to it because we wanted our brand to be about the clients, not about us.
A part of any presentation we give is the phrase, "We won't always tell you what you want to hear, but we'll always tell you what you need to know." It said that we would tell the hard truths and also implied that we would put the clients' needs before our own. If I'm willing to tell someone the unvarnished truth, it says we are also willing to take the risk that we'll upset them and lose them as a client. That's a risk of a loss to us in order to serve our clients. That's one way of saying that you have integrity without speaking it out loud.
2002 to Present – Broker Prudential California Realty, Coldwell Banker, ReMax on the BLVD. Calabasas, California
- Top producer, excellent marketer. Founder of “The Fred Myer Team”, #1 Real Estate Team in San Fernando Valley.
1986 to 2001 - Genesis 2000, Inc. Calabasas, California
- The founder of Genesis 2000, California-based company which provides mortgage automation software for financial institutions. Developed and managed the marketing department for a growing national software company. Devise and implement national advertising campaigns. Responsibilities included Vendor management and relationship, Contract negotiation, product positioning and vendor promotions. Directed and motivated a high performance national sales force, and managed a campaign that result in sales and market growth form $100k/year to $6million/year company.
1983-90 - Southern California Edison, Rosemead, California
- Civil Engineer/Project Manager/Computer Aided Engineering Expert
1981-83 - Ralph M. Parsons, Pasadena, California
- Civil Engineer/Computer Graphics Analyst.
1981 University of Southern California; M.S. in Structural Engineering
1980 University of Southern California; B.S. in Civil Engineering
Professional Engineer from State of California, License # 44557, Issued 1989
Member of NAPE, NAMB, CAMB, NYMB, and MBA, Real Estate Lic.
Married, two wonderful children.